Consulting with clients to determine how to improve market share and sales
Gathering and organizing information to help with decision-making regarding media placement, campaign length, featured products and services, and technical details
Obtaining client approval on projects
Communicating client feedback to the creative team
Working to increase agency revenue by recommending new promotional opportunities or additional services
Preparing advertising budgets, calendars and project schedules
Meeting with the creative team during strategy sessions
Recommending creative concept revisions according to the client’s needs and preferences
Negotiating contracts and coordinating media placements