Advances in printing and dyeing allowed more variety in the look of the T-shirt,and various styles in the cut of T-shirt,such as the tank-top and V-neck,came into fashion .The T-shirt was inexpensive, stylish,and could make any statement you cared to print on it.The American T-shirt came into its own in the late sixties. Rock 'n' roll bands realized that they could make significant amounts of money selling T-shirts printed with the name of their group. Professional sports caught on,and soon the officially licensed T-shirt became hot merchandise.