Abstract
Introduction: This article aims to demonstrate the importance of newspaper design in the
classification of the print press and particularly tabloid journalism, in which formal elements play a
protagonist role. The study aims to examine one of the few attempts made in Spain to consolidate a
tabloid newspaper of importance. In 1991, a strange alliance between German and Spanish
publishers (Axel Springer and Prensa Española, respectively) resulted in the launch of the Claro
newspaper, which aimed to become a large-scale national mass medium in Spain. Method: The
study is based on the analysis of the graphic and typographic elements of a sample of the published