In 1964, the husband and wife team of Mr. Pornsit Sriorathaikul and Dr. Sunee Sriorathaikul started Beauty Gems Group Co., Ltd. (Beauty Gems), then a small family-run gem and jewelry export business in Bangkok, Thailand. Committed to producing beautiful, high quality competitively priced jewelry and gems for the global market, their business grew quickly by taking advantage of the parallel emergence of the Thai gem and jewelry industry. In 1973 Beauty Gems opened its first manufacturing factory with 3 million Thai baht (฿) in capital and 300 employees and by 1983 the company’s staff doubled and its capital went up to ฿13.5 million. To meet the increasing demand for custom cut diamonds, Beauty Gems diversified and in 1990 set up two subsidiary companies to provide top quality diamonds to its subsidiary companies and customers. Focusing on export markets from the start, Beauty Gems is now one of the largest jewelry and gem exporters in Asia, with over 3,500 employees and an annual turnover of over ฿5 billion. The company is a one stop subcontractor that combines state-of-the-art technology with traditional Thai craftsmanship to meet all of its clients’ needs in jewelry outsourcing, design and manufacture. Since Beauty Gems is a wholesaler, many of its export products are not sold under company brand names but of the names of its customers.