Am I really able to do this job?
Will their behaviour with each customer be ethical? Will they be able to hide from the customers their
stress, nervousness and mental fatigue? Have all the employees in travel agencies attended the training
courses in communication with customers, or does everything depend on their own decisions and home
upbringing? Is it worth taking risk and putting agency`s reputation at stake? Which moral dilemmas
do the tour guides encounter on the journeys? These are just some of the questions which will be put in
the spotlight in this paper. The aim of this paper is to indicate the necessity to establish the codes of conduct
for
all
professionals
who
are
in
direct
contact
with
tourists.