During the time of the green revolution in the early 1950’s yields exploded in numbers as many agribusinesses found new developments to make crops more resistant through herbicides, pesticides, and
hybrid crops. This development led to a booming market in which new stakeholders were introduced.
The former short direct connection between producer-consumer went through a change where
intermediaries such as processors, retailers, wholesalers, importers etc. became part of the chain.