Sample Profile
The percentages of female and male respondents were 67.5 % and 32.5 %, respectively.
The majority of customers were between 20-34 (96.1%). The sample was classified into two
groups based on the visit frequency, which include customers with high experience (54.5%,
n=211) and customers with low experience (45.5%, n=176). Among the respondents with high
experience, the majority of customers were between 20-34 (96.7%) and female respondents were
65.4%. For the respondents with low experience, 95.4% of repondents were between the age of
20 and 34. 69.9% of female respondents were in the low group.