TOE framework is consistent
with the Rogers’ (1983) diffusion of innovation (DOI) theory as focuses on both internal and
external characteristics of the organization, aswell as technological characteristics in study
of drivers for new technology diffusion. Based on reviews of prior theoretical and empirical
evidences, it has been revealed thatTOEframework has been a popular foundationalmodel
in examining issues such as EC adoption, implementation, and usage (Salwani et al., 2009;
Zhu et al., 2003; Zhu, 2004).