His strength lies in Ray's ability to be innovative, open to new progressive concepts, willing to experiment and to reject customs and traditions when they cease to serve any positive function in the present. Also, Ray Kroc has an expansive view of the world, one that includes humanity and not only his own small, personal circle.
Wealth, material well-being, and prosperity are very important to Ray Kroc, and he would never choose a profession that did not offer him great promise and opportunity for growth (financial and otherwise).
Kroc is very generous and sometimes careless with money; he does not want to hold on to it, he wants to enjoy it and use it to enrich his life. Whatever Ray Kroc does with his money, he does in a big way - making it, spending it, or blowing it! Ray may accumulate elegant, high quality things (art, jewelry, etc).
He is very romantic and likely to enjoy great happiness in his love relationships. His creative powers also are strong and Ray Kroc may enjoy creating beautiful things for which he may very well receive considerable recognition.
Ray Kroc has a great capacity for self-denial in the pursuit of a long-range goal. Ray is capable of hard work and persistent labor, but he may lack joyfulness and the ability to play. Ray Kroc often feels burdened by life's demands and responsibilities, and may envy those who seem to attract what they want in life without a great deal of personal effort.