first exported its notes, it planned to "sample the daylights" out of the product, but it also told local managers to find the best way of doing this. Local managers hired office cleaning crews to pass out samples in Great Britain and Germany; in Italy, they used office products distributors to pass out free samples; while in Malaysia, iocal managers employed young women to go from office to office handing out samples of the product. In typical 3M fashion, when the volume of Post-it notes was sufficient to justify it, local produc- tion replaced exports from the United States. Thus, after several years 3 found it worthwhile to set up produc- tion facilities in France to produce Post-it notes for the European market. 19