Below is a sample conversation between a salesperson and prospect for the International Machinery Conference and Expo:
“Mr./Ms. Prospect, the IMCE has a proud history of delivering the most qualified and interested machinery buyers in the industry (Feature).
What this means to your company is that, over the course of three days, you will interact with buyers who have a net buying influence of 87 percent; on average, they have $1.4 million to spend on machinery products and plan to buy products at this year’s show. Given the introduction of Machinery Man and the need to distribute it in June, how do you see the IWCE fitting into your marketing planning team meeting next week?” (Benefit)