5. The sampling strategy implemented for the research study was multistage sampling
4. Analysis and interpretation
In tune with the research objectives, this chapter has been structured into major sections,
dealing with the data analysis of the various major parameters, which influence the purchase
behavior of the passenger car customers, in terms of:
1. Information Gathering and Consumer Purchase initiation (IGCP)
2. Preference based on Personal needs (PPP)
3. Personal Preference based on convenience factors (PPC)
4. Personal Preference based on Comfort factors (PPCF)