8. details of exactly what you want the agency to do for you
1. what you want to achieve with the brand
2. corporate identity guidelines, legal issue, deadline, budget, etc.
3. information about the company and the product/service, features and benefits of the product/service, past maketing/brand competition, etc.
4. who thebrand is aimed at
5. explanation of exiting marketing strategy and how the brand strategy should fit into it
6. how success will be measured, and by whom