Hofmann’s work is marked as being primarily based on the fundamental elements of graphic form; point, shape and line. Despite its reliance on rudimentary elements it fluently conveyed simplicity, abstraction and complexity simultaneously. The posters he designed are considered his seminal work which accentuated the economical use of font and color.
Personally, his work with black-and-white posters was what drawn me most. Hofmann mentioned that a primary objective of his work with black-and-white posters is to “counteract the trivialization of colour as it exists today on billboards and in advertising ‘.