Weak Brand awareness – HTC is not a very popular product, but it should have been as it is one of the oldest brands in the world. In many regions of Asia, people even do not recognize the brand.
Limited advertising and marketing – HTC does not spend much on advertising to promote its products. They invest a small portion of their budget for the promotional campaign.
Lack its own OS and software – HTC does not have its own operating system which results to the common type of product supplement offering.