A well-written business plan must include long-term targets and means for achieving goals in quality, cost, delivery, and morale. A number of factors concerning the company's strategy should be discussed including: short term launch projections, long term goals, product advantages, financial backing and competitive advantages. Other important categories include the following information:
• Quality/Customer Satisfaction
• Sales, Market Share, Labor Costs, Production
Costs, Profit Margin
• Number of New Products or Services, R & D
Costs, Accuracy of Research
• Office Location, Headquarters Location, Business
Expansion Plans
Business plans should be to the point. Prospective investors need to find convincing information quickly, while being persuaded of potential market growth and profitability at all times. Business plans should convince without hard selling. Let your most impressive statistics speak for themselves and investors are bound to be impressed. When trying too hard to sell a product in a business plan, potential investors question the underlying facts of your presentation.