Level 1: The reaction of attendees, measured by feedback forms and surveys. Consider adding the following to your questionnaires: • What core messages did you hear clearly?
• What do you plan to do differently after the meeting (or conference)?
• What did you find most beneficial about the meeting (or conference)?
• What is one specific suggestion that you would offer to the meeting planners for improving future meetings?
• Level 2: Learning or skill acquisition (if applicable).
• Level 3: Changes in attendee performance or behavior after the meeting: What are attendees doing differently? Have they carried out all assigned action items?
• Level 4: Specific and measurable business results, in other words, impact on the business.