In the sections that follow, we first provide an overview
of the anticipated role of registration law and relationship
law in mitigating conflict between franchisors and their
franchisees. We then propose hypotheses linking each law,
by itself as well as in combination with the franchisor's
ownership structure, to franchisor-franchisee conflict management
choices and their attendant outcomes. This is followed
by a description of our empirical context and data
collection and analysis methods. We conclude with the
managerial and theoretical implications of our study.