The Strategic Planning Institute offers its PIMS model (Profit Impact of Market Share) to clients to assist them in forming strategy on the basis of empirically tested hypotheses. One runs split tests and scenarios against the historical data in the PIMS database.
Read more: http://www.bridges-ec.com/services/b-market-strategy-fundamentals/2-profit-impact-of-market-share-pims-analysis-by-spi/