Margaret Thatcher was told that her voice did not match her position as British Prime Minister: she sounded too 'shrill.' She was advised to lower the pitch of her voice, diminish its range, and speak more slowly, and thereby adopt an authoritative, almost monotonous delivery to make herself heard. She was successful to the extent that her new speaking style became a kind of trademark, one either well-liked by her admirers or detested by her opponents. In the area of morphology and vocabulary, many of the studies have focused on English. In a paper which, although it is largely intuitive, anecdotal, and women use color words like mauve, beige, aquamarine, lavender. and magenta but most men do not She also maintains tha