Jack Peterson: Before I begin the report, I'd like to get some ideas from you all. How do you feel about rural sales in your sales districts? I suggest we go round the table first to get all of your input.
John Ruting: In my opinion, we have been focusing too much on urban customers and their needs. The way I see things, we need to return to our rural base by developing an advertising campaign to focus on their particular needs.
Alice Linnes: I'm afraid I can't agree with you. I think rural customers want to feel as important as our customers living in cities. I suggest we give our rural sales teams more help with advanced customer
Donald Peters: Excuse me, I didn't catch that. Could you repeat that, please?
Alice Linnes: I just stated that we need to give our rural sales teams better customer information reporting.
John Ruting: I don't quite follow you. What exactly do you mean?
Alice Linnes: Well, we provide our city sales staff with database information on all of our larger clients. We should be providing the same sort of knowledge on our rural customers to our sales staff there.
Jack Peterson: Would you like to add anything, Jennifer?
Jennifer Miles: I must admit I never thought about rural sales that way before. I have to agree with Alice.
Jack Peterson: Well, let me begin with this Power Point presentation (Jack presents his report).
Jack Peterson: As you can see, we are developing new methods to reach out to our rural customers.
John Ruting: I suggest we break up into groups and discuss the ideas we've seen presented.
Finishing the Meeting