Just as Jeep owners got to know one another by virtue of
sharing the same geotemporal space, they also got to know,
or at least interact with, agents of DaimlerChrysler and the
Jeep brand. At Camp Jeep they were able to converse with
Jeep engineers in roundtable discussions. At Camp Jeep and
Jeep 101, uniformed “camp counselors” were on hand to
deliver hospitality that ranged from free beverages to Jeep
product information to off-highway trail recommendations.
The message in this: Behind the product and the normal corporate
communications are real people who understand and
care about their customers.