A vision (board) of beauty
L’Oréal Paris’s legendary tagline “Because you’re worth it” is all about their desire to inspire and connect with women on a personal level. They use Pinterest to bring a vision of “relatable beauty” to their customers with artful, inspirational and tutorial Pins.
Cinematic Pins gave us a platform for deeper storytelling that brought the Lumi highlighter to life. The engaging format, combined with the earned impressions we saw, even after the promotion ended, enabled us to increase brand awareness and purchase intent beyond our expectations.