The results reveal that education has a significant role inincreasing support for, and willingness to purchase, eco-friendlyfuel vehicles. As the level of education increases, the probabilityof supporting eco-friendly fuel vehicles also increases among thepublic in Greater Stavanger. This finding confirms the results ofprevious studies that show a strong contribution of formal education to openness toward renewable. Moreover, our study revealsthat increased education improves the likelihood of purchasingelectric vehicles