Threats
●Decreasing at-home consumption of food products ●Starbucks reducing at-home coffee consumption ●Declining fraction of income is spent on food ●Growth of private label products
●Rising commodity, packaging, and other input costs (coffee, nuts, energy) ●Buyer power for Wal-Mart and other retailers
●Reduction in inventories by retailers
●Increase in women’s labor participation reduces meals at home
●Lifestyle changes toward health and nutrition
●Rising costs of sugar from increased demand in Asia and political changes in EU
●Rising pension costs
●Altria’s tobacco litigation
●Potential obesity litigation
●Credit ratings negatively affected by Altria