Finally, firms may use their resources to affect prices in the product market. So, firms with sufficient financial resources may adopt predatory pricing behaviors that aim at driving a competitor out of the market by baIt is not always in the firm’s interest to behave aggressively toward competitors. Firms may acknowledge that opportunities exist for realizing benefits through cooperation. On the one hand, firms may commit resources to foster high prices and tacit collusion with some of their competitors in the product market. For instance, firms may collaborate to erect mobility and entry barriers. On the other hand, collaboration may focus on resource building. Cooperation “can enhance the competitive position of firms by enabling partners to build and leverage idiosyncratic, rent-yielding organizational competencies and simultaneously reduce the costs and risks associated with the mobilization of such competencies”dly damaging its profit opportunities.