4. Assessment and Selection (Evaluation), consumers get to know the other hand, there is an evaluation that. Which product is better in any sense. It is important at this stage. We need to highlight our product (Feature) matching measures (Criteria) in buying consumer
5. The purchase decision (Decision making), most consumers when making a purchase decision information is often not immediate. It may be hesitant Goods purchased it Be good as advertised or not. Quality is worth the price that must be paid back or not. So many new products to present themselves to the consumer is to find a way to expedite the consumer change. And makes a purchase on their own.