Marketing Public Relational Function
Build market excitement before media ads break. The announcement of a new product.
2.Improving ROI.by reducing overall marketing cost, while at the same time deliver meaningful outcome, MPR helps improve ROI.
3.Creating advertising news where there is no product news. Ads themselves can be the focus of publicity.
4.Introducing a product with little or no advertising. Use PR as the lead medium in very new product launch