The dominant attitudinal perspective that is taken in the literature treats store image as the result of a multi-attribute model. Image is expressed as a function of salient attributes of a particular store that are evaluated and weighted against each other. Store image has been defined as the complex of a consumer's perceptions of a store on different (salient) attributes. Over the years different authors have distinguished different store attributes or characteristics that are part of the overall image towards the store (Imran, Ghani et al., 2013:76)