When you hear the word "showrooming", what comes to mind? Like many, you may not even know what it means. But guess what? There is a good chance you are a culprit. On the other side of things, most retailers are more than familiar with the concept of showrooming and what it means to their business.
Showrooming is nothing more than a shopper who visits a store to test or examine a product before buying online or at another destination. As you can imagine, this is both a good and a bad thing for retailers. In some cases, it means that shoppers are visiting the store with no intention of buying. On the other hand, with the right approach, some retailers are finding ways to turn "showroomers" into buying customers.