When viewed within the context of sustainable development, environmental concerns become not just a cost of doing
business, but a potent source of competitive advantage. Enterprises that embrace the concept effectively realize the
advantages: more efficient processes, improvement in productivity, lower costs of compliance, and new strategic
market opportunities” (Schmidheiny, 2002). Giving due attention to the “Planet” aspect of the TBL has important
contribution towards the total well being of the employee and more importantly giving every firm a competitive edge.