EXECUTIVE SUMMARY
Toys and games records a slight dip in value growth in 2014
Political unrest in the first half of 2014 rattled business confidence and curbed local demand for most consumer goods, and toys and games was no exception. Its sales growth slowed down slightly in 2014, reflecting low consumption and difficulties in business expansion. Toymakers had to lower the prices of their products and step up event marketing in an attempt to stimulate demand. Many also chose to leverage on the online platform as another means to expand business during this difficult time. All of these activities helped to soothe the impact of the economic downturn and political instability of the toys and games industry.