There are lots of video-sharing sites on the web, but YouTube is the one that caps off the first place. It is by far the site with the highest number of users (viewers and uploaders) and the most number of traffic. If you’re a marketer, it’s a wise strategy to use YouTube as another social media marketing tool. However, marketing in YouTube also has its fair share of pros and cons, like all else.
As it already has a huge community base and its brand has become a “household name,” its Video Marketing feature is still somehow new in the internet marketing arena. In this article, we will tackle on the pros and cons of this new internet marketing strategy.