Despite growing popularity of the IoT, few studies have focused on categorization of the IoT for enterprises (e.g., Chui, Löffler, & Roberts, 2010). Based on the technology trends and literature review, this article identifies three IoT categories for enterprise applications: (1) monitoring and control, (2) big data and business analytics, and (3) information sharing and collaboration. Understanding how these three IoT categories can enhance the customer value of an organization is a prerequisite to successful IoT adoption. This article next discusses the three IoT categories, along with an illustration of real-world IoT applications developed to enhance customer value.