What could this area be in five/fifteen years time?
Give the audience an understanding of the potential you see in the area
List 3-5 major possibilities
Describe them, but do not illustrate them (yet)
Be stratetic: make sure there is a connection between the problems and the possibilities. By realizing your possibilities, we should overcome some of the major problems
Avoid: Problem: heavy traffic and narrow sidewalks make this street unpleasant for pedestrians
Possibilities: Imagine, in five years time, these concrete facades could be all in wood, painted red