One of the strangest developments in advertising has been people selling advertising space on themselves This mini-trend began in 2005 when a man offered his face for advertising to the highest bidder on eBay. A phermaceutical company won the spot, paying the man $37,375 to place a temporary tattoo on this forehead to advertise one of their products. He may have been the first to offer such an unusual exchange, but he has not the last. Now there is even an agency called "Lease Your Body" that connects people who want to rent our space on their bodies with advertisers looking for a way to get attention for their product.
Perhaps the sneakiest form of advertising is called buzz marketting. This involves a company hiring people to create excitement about a products or money, these people pretend to talk about the product spontaneously in everyday settings to people they meet in their daily lives. Sometimes professional actors are even hired to pose as a user of the product. If the techaique is done correctly, the consumers do not even know that they were the target of buzz marketting. Lately, buzz marketting has been spreading to chat rooms, Internet forums, and blogs.
Wherever we go, advertisements seem to follow. Unless you're reading this article on a desert island, there's probably an advertisement close by. And there seems to be no limit to the lengths advertisiers will go to in order to catch our attention. In the years ahead we can expect advertisers to come up with even more creative, surprising, and outlandish forms of advertising in their ongoing efforts to grab our attention-and our wallets!