As the cost (both financial and environmental) of travel increases, the local approach will take centre stage. This trend has been in evolution over the past decade under the guises of authentic and experiential tourism – unlike these trends however, the local approach will be driven more by need rather than consumer demand. Industry commentators expect a shift in the balance of power with local communities and suppliers taking greater control of how destinations are managed. This trend is visible, for example, in hotels that source their produce, employees, materials and services from their immediate vicinity.