Please see request below on behalf of our colleagues at KBB in the States, they would like some perspective on the international view of KBB to use at a forthcoming all employee meeting.
Could you please review brief below and let me know if you are going to be able to get something organised from your end.
Purpose: To inform and create excitement in the KBB team about the KBB brand’s reach internationally – in particular in Portugal, Turkey and Thailand.
Interview Questions: We would like each of the leaders to briefly answer the following questions:
• What do you see as the opportunity for Kelley Blue Book in [xxxxx]
Micheal Buxton (UK)
o Nuno Castel– Portugal and Turkey (separately)
o Simon Moran - Thailand
• Do the customers/consumers in your markets understand who KBB is?
• Is there a demand for KBB there?
• Briefly describe the automotive industry in your market. How is it different from the U.S.?
Style: Interview looking slightly off camera