This study aimed to investigate socio-cultural impacts of tourism
development in Chiangrai province, Thailand. To achieve the objective of the study, the
related issues were examined including the current situation of tourism, roles of
stakeholders, visitors’ opinions on tourism management and local communities’ views
toward socio-cultural impacts of tourism development. The methodologies adopted for
data collection were: semi-structured interviews, participatory rural appraisal and focus
groups with local residents and other stakeholders; participant observation; and selfcompletion visitor surveys. Descriptive statistics was used for content analysis and
Statistic Package of Social Science (SPSS) was employed for data analysis of visitor