While Australian business schools may well seek to excel equally across all four
approaches identified by the AIM Research paper, this does raise the question of the
feasibility and desirability of having all business schools in a relatively modest-sized
higher education market, such as Australia’s, seeking to excel on relatively similar
dimensions and seeking to offer a fundamentally similar set of competencies,
programmes and services. It might be more desirable and sustainable to have greater
diversity in terms of offer and relative emphasis across Australian business schools
than is currently the case.