Q: What are the major features of a business that are important for understanding the role of information systems?
• Define a business and describe the major business functions.
• Define business processes and describe the role they play in organizations.
• Identify and describe the different levels in a business firm and their information needs.
• Explain why environments are important for understanding a business.
• To achieve operational excellence (productivity,
efficiency, agility)
• To develop new products and services
• To attain customer intimacy and service
(continuous marketing, sales, and service;
customization and personalization)
• To improve decision making (accuracy and speed)
• To achieve competitive advantage
• To ensure survival