nteractivity
+
Eg., Web provides opportunities to interact with
media content, participate in Web discussions,
create personal Web sites
Time and Space
Computer networks change ideas of both time
and space.
Global village (McLuhan, 1964)
How electric media abolish both space
and time
Use concept of village to illustrate how
television, radio, and telephone
technologies enable local messages to
be shared on a global level
Increase speed and efficiency of
messages traveling through space