Previous Research.
Packaging acts multidimensional functions. It offers knowledge about the product and
organization, a technique to communicate with consumers and safeguard to the quality of
product (Silayoi & Speece, 2007). According to Rita Kuvykaite1 (2009) the study reveals the
self-service and changing consumers’ lifestyle having the ultimate effect on consumer choice.
Increase in impulse buying behavior labeling is also communicating to the customer.