Lego is a well known name as producers of toys for children. It is very well known and famous multinational company have presences n more than 130 countries around the world and stands at 6th position in the manufactures toys. Lego has high growth observe within short time and cover huge market of toys segment. Lego faces many up and down during the years and Organizational re-design helped Lego to success in the market after very bad period of company.
Lego used novelty as a best practice; it applied to new products development, pricing plans, community building, business processes and channels to market for restructuring framework. They have set the strategies to serve better to the customers and increase the level of customer satisfaction. Proper planning help to Lego get success in the market.