In Malaysia, consumers’ attitude on halal food is closely associated with halal certification as verified
and issued by JAKIM. Halal logo reflects that the food is permissible to be consumed by Muslims and
indicates the respective food outlets have undergone strict inspection before the certification is issued.
Halal certification in Malaysia provides competitive advantage for manufacturers and quality assurance
for consumers. The introduction and enforcement of this halal certification generally increase the
understanding of Muslims in Malaysia to consume Islamic compliance products and food (Shahidan &
Md Nor Othman, 2004). The consumption of animal products is mainly given attention and regulated
according to individual religious teaching (Shatenstein and Ghadirian, 1997). Golnaz R. and Zainalabidin
(2010) point out in their study that halal certification is important only for Muslims because they are
required to consume halal food as according to Islamic teaching