Strategy maps and Balanced Scorecards address shortcomings of industrial age tangible asset measurement systems. measurement linkages of cause-and-effect relationships in strategy maps show how the intangible assets are transformed into tangible (financial) outcomes. Fibre measurement systems record the stand-alone book values of tangible assets-cash, accounts receivable, inventory, land, plant. and equipment. These types of assets have values largely independent of who owns them. Intangible assets, in usually have little stand-alone value; their value arises from being embedded in linked strategies. The scorecard's use of quantitative me such as cycle time, market share, innovation, satisfaction, and allows the value-creating process to be described and measured, rather than inferred. The customer value proposition describes the context in which in- tangible assets such as skilled, motivated employees and customer information systems become transformed into tangible outcomes such as customer retention, revenues from new products and services, and, ultimately profits. The strategy map and its corresponding Balanced scorecard measurement program a tool to describe how shareholder value is created from intangible assets. Strategy maps and score in a knowledge based cards constitute the measurement technology for managing edge-based economy. By translating their strategy into the logical architecture of a strategy map and Balanced Scorecard, organizations create a common and understandable point of reference for all their units and employees.