You apply sophisticated information systems and rigorous analysis
not only to your core capability but also to a range of functions as
varied as marketing and human resources.
2. Your senior executive team not only recognizes the importance of
analytics capabilities but also makes their development and maintenance a primary focus.
3. You treat fact-based decision making not only as a best practice but
also as a part of the culture that’s constantly emphasized and communicated by senior executives.
4. You hire not only people with analytical skills but a lot of people with
the very best analytical skills – and consider them a key to your success.
5. You not only employ analytics in almost every function and department but also consider it so strategically important that you manage
it at the enterprise level.
6. You not only are expert at number crunching but also invent proprietary metrics for use in key business processes.
7. You not only use copious data and in-house analysis but also share
them with customers and suppliers.
8. You not only avidly consume data but also seize every opportunity
to generate information, creating a “test and learn” culture based on
numerous small experiments.
9. You not only have committed to competing on analytics but also have
been building your capabilities for several years.
10. You not only emphasize the importance of analytics internally but
also make quantitative capabilities part of your company’s story, to be
shared in the annual report and in discussions with financial analysts.