cookie that would be targeted toward the students of an upper level marketing class. To mimic a
more “real-world” scenario, buyers and sellers were brought together in a classroom, where each
group displayed their product and pertinent information, including nutritional ingredients and
pricing information (The implementation stage). The upper level class circulated among the
teams taste testing and evaluating the products using a scoring rubric (collaboratively develop by
the authors) (The observation stage). Student teams then followed the textbook format for
creating a marketing plan and submitted the finished plan at the end of the semester based on
their knowledge of what was learned throughout the semester and through the bake sale.