The TTM experience has since been significantly enhanced by the addition of a competitive activity, with the group split into small teams intended to energize the participants and lead
to deeper understanding of the concept. On the final day of the event, teams gather for concept ideation a creative burst applied to the now clearly understood concept that results in an impressive list of new ideas for the vehicle. Through team challenges and brainstorming sessions, the participants explore the concept in spirited discussions, which will ultimately lead to new innovations. Creative ideation yields numerous innovation Features that enhance the framework of the concept.