A recent study by the Aberdeen Group indicates that,
depending on the maturity of their recovery operations,
organizations can experience up to 4.4 business disruptions
per year, with restore times ranging from one hour to more
than nine hours.The business cost of this downtime averages
$138,000 per hour. 1
As noted in the 2012 IBM Global
Reputational Risk and IT Study2
, brand damage is equally
significant: service disruption can harm an organization’s
reputation, especially in the online marketplace and in a world
where opinions are shaped by social media.